While many entertainers take a stab at new ventures and aren’t as successful, Ludacris has not only topped the charts as a rapper, but hit the big screen as an actor taking on roles next to some of Hollywood’s most notable performers (check him out int he upcoming all-star cast movie ‘New Year’s Eve’) as well as having his own liquor brand Conjure, Soul by Ludacris headphones, a new educational website for Kids and acts as a restauranteur with the ever-successful Straits Atlanta which he opened back in 2007.
Who would have known that Ludacris, who was rockin’ that afro and a grill when he first smashed on the scene, would decide to dabble in the restaurant business let alone in Singaporean cuisine. Ludacris caught up with BlackEnterprise.com and discussed his restaurant, how it developed, his hands on involvement, what sets Straits Atlanta apart from the rest while giving advice to others that have dreams of opening a restaurant of their own.
How did you decide on Singaporean cuisine being the basis of your restaurant’s menu?
Man, it’s some of my favorite food and I never want to be typical. People think if I open a restaurant that it’s automatically going to be soul food. I love to throw curve balls to people all the time; I love to be different, I strive for excellence. Atlanta is just one of these places where it’s a melting pot when it comes to so many different cultures and styles, and I just wanted to play towards that because people appreciate good food and with a little bit of an ethnic twist to it.
Just traveling all over the world and, like I said, taking some of my personal experiences and things that I love and bringing them to the city that I love and I partnered with someone who has a love and interest for [it as well]. My business partner [Chef Yeo] and I met at a foundation event so we both had that in common and got to talking and one thing led to another and we decided to go ahead and do this restaurant here in Atlanta, GA.
His Feelings on the Restaurant’s Success
It’s coming to the point where it’s a staple in Atlanta, GA and I’m just very proud of that. We have different nights where we have a live band and we have a Tuesday night [event] we’ve had going on for three years now which is basically an industry elite kind of trendsetter’s night and I’m just very happy. We have repeat customers and we have people who just love the food and they love the atmosphere and they love the ambiance.
Advice for Aspiring Restauranteurs
Just have your heart in it. Don’t think that you’re not going to have to put work in and be there every day. Having a restaurant is something that you have to be 100% invested in and it’s important that you look at your location and know your neighborhood. It’s definitely one of the those things where to stay afloat you might have to change the menu up a couple times to make sure you’re getting it to your customers’ liking… It’s just one of those things where you have to be 100% invested in it.
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