JOSH SMITH SIGNS TO BANDBLACK

BRANDBLACK Announces LA Clippers Forward Josh Smith as Newest Athlete to Roster

JoshSmithPhotoCreditRickRodney

BRANDBLACK, one of the latest brands to make its mark in the men’s performance sportswear category is proud to announce the newest athlete and second NBA player to sign with the brand; Los Angeles Clippers player Josh Smith. Smith joins fellow Clippers player Jamal Crawford and Washington Redskins wide receiver DeSean Jackson on the BRANDBLACK team with a mulit-year endorsement deal.

“BRANDBLACK is extremely excited to announce the signing of Josh Smith AKA “J-Smoove.” Josh Smith is an explosive, former slam-dunk contest winner, whose on-court persona is as stylish as his off-court fashion sense. When we spoke to Josh it was apparent that he has the same mantra of “Look Good Winning,” so it only made sense for him to sign with the new guys in basketball doing things our own way.” says BRANDBLACK founder and footwear designer David Raysse about Smith.

Josh Smith is already starting to make his mark with the brand playing the current season in the “Force Vector” line of basketball shoes, comprised of premium Nappa Leather and mesh materials, with other projects in development down the line. Smith chose the Force Vector leather shoe because of it’s unique style and high-performance basketball shoe capabilities that is unmatched in the footwear sector and is a distinctive style of the BRANDBLACK collection.

Josh Smith is an 11 year NBA veteran-a first round pick in 2004. An NBA Slam Dunk Champion (2005), Josh is the NBA’s 24th player ever to make 10,000 points, 5,000 rebounds, 2,000 assists and 1,000 blocked shots. The Elias Sports Bureau reports that he is the only one ever to average at least 15 points, 7 rebounds, 3 assists, 2 blocks and a steal per game-he is the youngest player to block 1,000 shots.

BRANDBLACK comes at a unique time in sports culture. It is a time when the intersection of Sports and Fashion are not only accepted but expected. The brand philosophy epitomizes that very idea and the team executes every aspect of design with that in mind. BRANDBLACK is performance based at the core; functionality is key with aesthetics playing a very close second. The end result is a harmonious blend of form and function allowing the athletic consumer to “Look Good Winning.”

BRANDBLACK is the brainchild of David Raysse, who is recognized worldwide as a pioneer and leader in the world of athletic footwear. As the founder of BRANDBLACK, David brings over twenty years of experience in fashion and athletic footwear design. Creative director Billy Dill brings over 20 years of industry experience as well, with a with a career ranging in design, retail (both as a brand and retail owner), marketing and all around creative.

BRANDBLACK is now available at select retailers including: Need Supply, Revolve Clothing, Bodega, Blends, Sneakersnstuff, Selfridges, Storm Copenhagen, Footpatrol, Equinox, Footaction, Champs, Finish Line and online at www.BRANDBLACK.com  @BRANDBLACK
 

PhotoCreditRickRodney

LOS ANGELES, CA - NOVEMBER 19: Josh Smith #5 of the Los Angeles Clippers dribbles the ball during a game against the Golden State Warriors at Staples Center on November 19, 2015 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Sean M. Haffey/Getty Images)

LOS ANGELES, CA - NOVEMBER 22: Josh Smith #5 of the Los Angeles Clippers handles the ball against the Toronto Raptors at STAPLES Center on November 22, 2015 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2015 NBAE (Photo by Jon SooHoo/NBAE via Getty Images)

PHOENIX AZ - NOVEMBER 12: Josh Smith #5 of the Los Angeles Clippers handles the ball against the Phoenix Suns on November 12, 2015 at Talking Stick Resort Arena in Phoenix, AZ. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2015 NBAE (Photo by Andrew D. Bernstein/NBAE via Getty Images)

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