Concepts x New Balance “Made in the USA’ 998 “Grand Tourer”



Internationally renowned sneaker boutique and lifestyle brand, Concepts (Cambridge, MA), has joined forces with Boston-based New Balance for the release of the limited edition Concepts x New Balance 998 “Grand Tourer” model, their final collaboration of 2015. Inspired by the rich culture of prestigious auto races, the ‘Made in USA’ style celebrates Concepts’ upcoming 20th anniversary and will launch exclusively on Saturday, December 26, at Concepts in Cambridge, MA, Concepts in New York City and online at with a retail price of $215.00. Additionally, Concepts NYC has partnered with the Classic Cars Club to build a post-purchase customer experience where sneaker and car enthusiasts will come together to check out the classic cars that inspired the “Grand Tourer” and on the West Coast, Concepts has teamed up with Period Correct in Costa Mesa, CA, to create a special in-store pop-up experience featuring vintage cars and more.

Concepts and New Balance have collaborated on limited edition sneakers since Concepts’ inception in 1996. The “Grand Tourer” symbolizes more than another release in the series of luxury collaborations, but also a recognition and celebration of this long-standing relationship.

The “Grand Tourer” takes inspiration from a grand tourer, a performance and luxury automobile capable of endurance racing, high speeds and long-distance driving. These cars were built not only for function, but also for style with the intent of being able to travel distances in comfort. The Concepts x New Balance 998 “Grand Tourer” evokes these automobiles with a full premium pig suede upper with perforated suede details on the vamp and a leather ‘N’ logo with reflective underlay. A color palette of grey, off-white, sea green and red are taken from European road maps, race stickers and flags as well as premium car interiors. Other details paying homage to automobiles include a carbon fiber print on the CR device. The style includes a Concepts-branded footbed.

Crafted in New Balance’s Skowhegan, ME, manufacturing facility, the New Balance 998 is a pinnacle style in the ‘Made in USA’ collection. Each style makes use of domestic materials, offering a distinct, premium silhouette that pays homage to New Balance’s history of domestic manufacturing.

The limited edition collaboration will be available for in-store purchase beginning at 10:00am EST & PST on December 26. Electronic sales will go live on the Concepts website at 12:00pm EST on December 26 and includes complimentary shipping domestically.

Concept’s Massachusetts store is located at 37 Brattle Street in Cambridge’s Harvard Square neighborhood. Concepts’ New York store is located at 225 Hudson Street in New York City’s Tribeca/SoHo neighborhoods. The California pop-up store will be activated at Period Correct Atelier located at 2950 Randolph Avenue, Unit A, in Costa Mesa.

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