Internationally renowned sneaker boutique and lifestyle brand, Concepts (Cambridge, MA & New York City), is embarking on a yearlong celebration to honor their 20th anniversary by releasing a series of exclusive collaborations with the world’s top athletic brands. For their first global exclusive in 2016, Concepts has joined forces with Nike on the colorful Concepts x Nike Free Trainer model, one of the first athletic training sneakers of its kind in the industry.
The shoe will launch exclusively on Saturday, January 16, at Concepts in Cambridge, MA, Concepts in New York City and online at


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