According to Business Insider
“Under Armour shares are going crazy after the company reported earnings and revenue that beat expectations. 
And a big driver of the company’s recent success comes down to one person: Steph Curry.
Some of the biggest growth enjoyed by the company during the fourth quarter was from its footwear line, which saw revenue rise 95% to $167 million, a pop the company said was “primarily reflecting the success of the Curry signature basketball line” as well as an increase in running-shoe sales. 
And Curry, who is the NBA’s reigning MVP and its most popular star, is just one of Under Armour’s signature athletes who have played a big part in driving the company forward. “

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