Kendrick Lamar sits down for an interview with legendary producer Rick Rubin for GQ Style’s Holiday 2016 issue.
For the shoot, Kendrick sports tight braids and a $3,000 Michael Kors fur, while chatting at Rubin’s famed Shangri La Studios in Malibu.

Obviously, one of the best tidbits comes when the rapper talks about his next album. “It’s soon,” he said. “I have ideas, though. I have ideas and I have a certain approach. But I wanna see what it manifests. I wanna put all the paint on the wall and see where that goes. Maybe you can help me with that?”
Rubin’s response? “I’m down.”
Elsewhere, Kendrick talks about studying Eminem. “The clarity, I got my clarity just studying Eminem when I was a kid,” he says. “How I got in the studio was all just curiosity. I had a love for the music, but it was curiosity. The day I heard The Marshall Mathers LP, I was just like, How does that work? What is he doing? How is he putting his words together like that? What’s the track under that? An ad-lib? What is that? And then, Why don’t you go in the studio and see? So I do that. Then it became, How’s his words cutting through the beat like that? What is he doing that I’m not doing, now that I’m into it? His timing is impeccable. When he wants to fall off the beat, it’s impeccable. These are things that, through experience and time, I had to learn.”

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